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Ecommerce, or electronic commerce, or e-commerce, uses specific websites especially designed for doing business over the Internet . Business anywhere has its own fixed set of rules for success in creating a satisfactory transaction, and a properly configured ecommerce web site design also has certain rules, so the success of your Internet selling venture will depend on a large extent on what rules you follow and what rules you do not. Wise ecommerce companies have analyzed these exhaustively and you can look at any popular Internet storefront, such as Amazon or Barnes & Noble, to see the rewarding result.

The “Do’s” of an Ecommerce Website
• The number of clicks that lead to a purchase on a site is directly proportional to the realization of the sale. An online customer will lose his/her patience if they have to click more than three times to complete a purchase. Hence, keep the navigation as simple as possible. “Customer friendly” ecommerce site design demands this.
• Be sure check that all the links posted on your site work. Do this regularly so you can find out immediately if a link fails.
• Always name your links appropriately so that people can understand them and remember them well. For example, if you’re an online merchant selling furniture and your website link goes to the armchairs category, name the link as armchairs.htm and not furniture01123.htm.
• Keep the graphics simple and the language easy to understand. The Internet merchandising world tempts millions of new users every day, and if you have complicated navigation detail, that’s the number of possible customers you might lose every day.
• Confirm the availability of an item early in the navigation process. There is nothing more annoying for a customer than to get through the whole “etail” process, only to find at the last click that the product they wanted is not available. This will almost always guarantee that you lose customers. Remember, your businesses’ success, especially in the early stages, will depend on repeat customers and word of mouth advertising.

The “Do Nots” In Your Ecommerce Website
• Do not use only frames for navigation purposes. There are some people out there who still use old versions of browsers; they usually will mishandle the frames when navigating sites, because it makes it faster. If all your navigation directions are based on frames, then these prospective customers will skip your site. Custom ecommerce websites of today use modern software that eliminates frames for site design.
• Do not use excessively large pictures on the site; they can make the page loading slower.
• As much as possible, do not have unusual software requirements to showcase your products. People do not usually like to download some new software just to browse your site. They would rather go elsewhere.
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